Fake farm story

Perspective Media
October 27, 2024

THIS WEEK’S DEEP DIVE
Fake farm story
BY JOY LO DICO

Joy Lo Dico exposes how supermarkets use fictitious farm brands to obscure the reality of food production in Britain. Through interviews with organic farmer Guy Singh-Watson and industry experts, she reveals how this marketing deception masks deeper issues in supplier relationships, while exploring potential solutions for both farmer sustainability and consumer affordability.

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People

The food philosopher

John Mitchinson celebrates Édouard de Pomiane, the 1930s food scientist and broadcaster whose writing transcended mere recipes. Through his classic work “Cooking in 10 Minutes”, Pomiane captured both the practical challenges of modern life and the timeless pleasures of food, weaving scientific precision with poetic sensibility to create a unique philosophical approach to cooking.

www.perspectivemedia.com/the-food-philosopher

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Tradition brings back to life those whom we have loved, those to whom we owe the present and in consequence, the future

Comment

Our low-down on big issues

Femonationalism

Sam Fowles examines how the far right co-opts feminist rhetoric to advance anti-immigration agendas across Europe. Through examples from France and Britain, he reveals how “femonationalism” exploits legitimate concerns about women’s rights to target minorities, while paradoxically undermining the very feminist causes it claims to champion.

www.perspectivemedia.com/femonationalism

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The authoritarian right’s critique of Islamic misogyny is really a cipher to justify demonisation and persecution of minorities. It’s an effective tactic

Culture

Dressing for dinner

Christobel Kent traces the evolution of formal evening wear from its rigid Victorian heyday to its modern incarnations. Through historical examples and literary references, she explores how this once-strict social code has been transformed by world events and changing customs, while noting its surprising resilience in contemporary culture.

www.perspectivemedia.com/dressing-for-dinner

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Once upon a time, when etiquette was king, evening dress was easy as long as you had the money for a valet or ladies’ maid and an extensive wardrobe

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